A note from our CEO!
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The word technology only has real value, when it transforms an ordinary
event into an Extraordinary Experience
Twelve months ago, a no-name company presented its new products at the I-CAST
show, and shocking the whole fishing industry, WON THREE first places for the
Best of Show, Best Freshwater and Best Saltwater rods. No one has ever walked
away with THREE first place prizes before! How can a new player in the
well-established fishing industry, be so innovative and so far ahead?
Actually, over 80% of all real break-through technologies come from small
companies, and not from well known brands. Carrot Stix™ technology incorporates
the first nano-Bio-fiber technology (from actual Carrots) with the lightest and
strongest metal (Scandium). These two materials have not been used in the
fishing industry before. Element 21 does not compete on brand recognition, but
it competes with the materials that are used by the major brands. So, if you are
used to graphite, Element 21 has something better—Carrot fiber; if you are used
to titanium or steel, Element 21 has something better – Scandium; and if you are
used to Gortex, or Thinsulate, Element 21 has something better – Carrot Stix™! It
is no wonder that Element 21 products are out-performing the competition: it is
because the raw ingredients we use to make our products are truly new
technologies never used in the fishing industry to date – technologies which are
revolutionizing fishing!
The reason Carrot Stix™ are such a hot item, is not only because they are
orange , or extra light and supersensitive, but also because they will make your
regular fishing day into an extraordinary experience! And I would not want you
to miss out on that!
Natalya Hearn, Ph.D., Pen.
CEO
