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About Carrot Stix

Did you know that Carrot Stix fishing rods were named after real carrots? This is because bio-nanocellulose fibers found in real carrots were used in the making of Carrot Stix!

Carrot Stix was developed by the world-renowned Science Lab, an innovative technology company that turned our brand into reality. Experts of materials science utilized bio-nanocellulose fibers found in real carrots, adding them to a bonded matrix that created a strong bond known as biopolymer. They then added nano-sized micro-spheres of silica to the special resin, improving compression strength up to 75% and making the fishing rod tighter and more responsive.

Carrot Stix was introduced at the iCAST industry show in 2007 and walked away with the unprecedented THREE BEST OF SHOW WINNING categories. Since then, Carrot Stix has won more than 47 Awards, including Best Product of the Year several years in a row, Most Innovative Product, and has won the respect of over 500,000 amateur and professional anglers.